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Article

New leaflets

Communicating with the public about vaccines and using digital strategies to promote vaccine uptake: information for planners and implementers

Published

Governments worldwide are currently planning the rollout of COVID-19 vaccines. Communication to the public is an important part of these and other vaccination strategies. Here are three new evidence-based information leaflets for health systems planners and implementers.

Governments worldwide are currently planning the rollout of COVID-19 vaccines. Communication to the public is an important part of these and other vaccination strategies. Here are three new evidence-based information leaflets for health systems planners and implementers.


Based on evidence from systematic reviews, three information leaflets for health systems planners and implementers involved in developing vaccine communication strategies, including in the COVID-19 context, has been prepared by EPOC (Cochrane Effective Practice and Organisation of Care).

The leaflets (in pdf) can be found here:

The first leaflet provides prompts and questions for planners implementing communication strategies between healthcare workers and older adults. The leaflet is based on the findings of a review of qualitative research soon to be published by Cochrane EPOC.

The second leaflet presents prompts and questions for planners implementing communication strategies for all target groups, including parents, older adults and healthcare workers and is based on four systematic reviews of qualitative research.

The third leaflet presents what we know about the effectiveness of digital strategies to promote vaccine uptake, and summarises evidence from four systematic reviews on this topic. 

EPOC staff prepared the second and the third leaflet for the OECD’s COVID-19 Global Evaluation Coalition.

We hope that these leaflets will help implementers plan vaccination communication strategies in their setting.