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Preventive tobacco measures – support, legitimacy and user perspectives - project description
Norwegian research into tobacco behaviour was originally an offshoot of work conducted by the state and the voluntary sector to prevent tobacco-related harm. The work was particularly intensive after 1975. Research has traditionally looked at issues likely to advance our knowledge of the effect of current tobacco prevention interventions. Unlike alcohol and drug research, however, tobacco research has tended largely to ignore the user perspective in the study of interventions. A revision of the tobacco laws has been announced and a new strategy plan for tobacco prevention work will be presented in the course of 2011. In this project we will attempt to map the support for and opposition to some of the current steps to tighten the laws. It will be particularly interesting to study the opinions of different categories of tobacco users about the new measures (user perspective). Looking ahead, it might be useful to perform a legitimacy analysis on aspects of Norwegian tobacco policy. The project will also include a qualitative analysis of the development of Norwegian tobacco policy conducted jointly with NVC (Nordic Centre for Welfare and Social Issues). It will be based one older case (tobacco law of 1975) and one contemporary case (ban on tobacco product displays). The research question here concerns whether and how policy has changed in respect of 1) our conceptions/perceptions of the behaviour one seeks to influence, 2) legitimisation (reasons for instituting the measures), and 3) interplay among the actors behind the policy changes. Preparations are under way to collect more data, ideally of a quantitative nature.
See the full project description at Cristin for more information about results, researchers, contact information etc.
Karl Erik Lund, Avdeling for rusmidler og tobakk, Norwegian Institute of Public Health