Much health communication during the pandemic has been designed more to persuade people than to inform them. For example, messages like “masks save lives” are intended to compel people to wear facemasks, not to enable them to make an informed decision about whether to wear a facemask. Both persuading people and informing them are reasonable goals for health communication. However, those goals can sometimes be in conflict. In this seminar, we will discuss potential conflicts between seeking to persuade or to inform people, the use of spin to persuade people, the ethics of persuasion, and implications for health communication in the context of the pandemic and generally. The seminar is open to all.